Google and Apple go head to head for Augmented Reality

Apple and Google are preparing to go head-to-head with their development of competing Augmented Reality (AR) platforms.

While the potential applications for AR are encouraging the development of other devices such as smart glasses, the market dominance of mobile devices has seen Apple and Google commit to developing apps which would be usable on phones.

Both companies have this week showcased new AR tools available for Android and iOS devices which allow users to digitally superimpose objects onto the world around them through their phones.

Google has said its AR technology will be released with the new Samsung Galaxy S8 and its own Pixel phone, while Apple is making its technology generally available on all devices running its new operating system iOS 11.