Davido & Sony: What Really Went Down!
Nigeria Music Act, Davido got signed to Sony last year, and it was supposed to be a great deal that will take him international asap right, Nah, Davido sound was a misfit for the International Scene.
Recall sometimes this year, Davido sacked his manager Kamal Ajiboye who wanted him to face breaking into the international scene as he was getting frustrated he didn't get to put out new music, his OBO Album (which featured Trey Songz, P Square, Don Jazzy etc) which was ready before he signed for Sony was scrapped by the music group, and during that period, Davido tried to play down events by saying it was the marketing structure holding him down.
WHAT WENT DOWN:
Sony Music representatives apparently told Davido they didn't want pidgin or yoruba in any of his lyrics, and even if he was to use it, it should be sparingly, whilst he was advised to dump his afro beats flow which brought him out.
Davido fought back, gained creative control and has the number one song in Africa now titled "If" but it seems Sony won't renew his deal.
Recall sometimes this year, Davido sacked his manager Kamal Ajiboye who wanted him to face breaking into the international scene as he was getting frustrated he didn't get to put out new music, his OBO Album (which featured Trey Songz, P Square, Don Jazzy etc) which was ready before he signed for Sony was scrapped by the music group, and during that period, Davido tried to play down events by saying it was the marketing structure holding him down.
WHAT WENT DOWN:
Sony Music representatives apparently told Davido they didn't want pidgin or yoruba in any of his lyrics, and even if he was to use it, it should be sparingly, whilst he was advised to dump his afro beats flow which brought him out.
Davido fought back, gained creative control and has the number one song in Africa now titled "If" but it seems Sony won't renew his deal.
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